World Tree Appeal -
A connected world

We live in a very connected world - International trade, rapid communications and affordable travel have brought us closer together. But nature has been globally connected for millions of years. Everything in nature affects something else which means that green issues have to be addressed globally.



Our lives and businesses may seem local but our commercial choices and western standards of living create global impacts on economies which effect peoples’ lives and the environments in which they live.

We have to face the fact that we live in a global community. This gives us global responsibilities for people’s lives and the environments they live in.

World Tree Appeal

World Tree Appeal is our initiative for extending the benefits of tree planting to developing countries. People must live - and their lives will always create an environmental impact. The challenge for us all is how to reduce that impact while helping developing countries to develop financially, raising the standards of living of their people.

For many people this means introducing things that we in the West would consider standard – clean water, sanitation, proper nutrition, health care and decent education.

Working towards these aims we have a number of different projects and a number of partners to help us achieve them.

Why should a company consider World Tree Appeal?

• The environment is a global issue and must be addressed globally

• Developing countries have the need and desire to conserve and plant trees but lack the financial resources to do so

• Trees create vital habitat and promote biodiversity - a valued global inheritance and future asset. We all have a responsibility to be global stewards.

• Tree planting can be linked to many other humanitarian benefits - making a greener world and a better life for all

Tree Twinning with TREE AID

A greener world and a better life for all

Through "Tree Twinning" you can opt to match every tree planted in the UK with another in Africa. Your first 'twin' tree is planted in one of our UK locations for all the environmental, biodiversity and social benefits that Tree Appeal champions. Your other 'twin' is planted by TREE AID in one of their projects in Africa, giving some of the poorest communities in the world the resources they need to fight poverty and become self reliant.

Alice Yarga planting trees with her son Alain

Tree Twinning makes a global difference, as well as a local one. When you choose Tree Twinning, trees are planted on your behalf by TREE AID (registered Charity no. 296708). Trees mean life for villagers in rural Africa. Since 1987 TREE AID has supported over 400,000 villagers in Burkina Faso, Mali, Ghana and Ethiopia, to raise over 7.5 million tree seedlings. Trees provide food, shelter, fuel, medicine, tools, animal feed, they improve the environment and prevent soil erosion. Tree products can be sold to pay for education, healthcare and food, which also strengthens the local economy.

Tree Twinning demonstrates your company’s commitment toward meeting the environmental and humanitarian challenges of our times – at home and abroad. Linking your brand with World Tree Appeal provides unique and authentic evidence of your company’s Corporate Social Responsibility. Under the Tree Twinning partnership your company will receive regular reports about the villagers who are benefitting from the trees, giving you powerful stories to share with your clients and staff.

Taking a global view of our future shows that your company understands the importance of the triple bottom line: human and environmental profit, as well as financial profit. Tree Twinning will make a real difference in the UK too – buy 100 trees and 50 will be planted in the UK in a location you can visit and enjoy, while their ‘twins’ help African communities to thrive, not just survive.

World Tree Appeal - reducing our environmental impact

A lack of understanding of environmental stewardship has caused today’s global environmental problems with many species becoming extinct and many more now on the endangered list.

The way forward is to replace that lack of understanding with enlightenment through education, engendering the need to carry out our global business practices in environmentally sustainable ways. Tree Appeal believes the future lies in the education of children at home and abroad so that they gain an appreciation of the global connectedness of nature and people.

By linking education to tree planting activities we are growing trees and minds, making, ‘a greener world and a better life for all’.

In developing countries poverty is still very prevalent and education is by no means accessible to all. The quality of education can also be poor. The two most valuable resources a country has are its people and its environment. The way to harness and preserve both is through education which brings knowledge and the desire to create change.

By working with developing countries through their education we can give them the benefit of our experience. An important lesson is how we in the West got it wrong by not making the environment integral to our business activities.

Tree Appeal assists developing countries by making education accessible to all, improving its quality and linking it to environmental education through the growing and planting of trees. Through "Tree Twinning" companies can opt to match every tree planted in the UK with another in a developing country. This is particularly appropriate for companies with an international element.

email info@treeappeal.com - - Contact us - - Telephone 01388 835533