All trees planted will be native British broad-leaf trees such as oak, beech and ash. As Bob Swinbank, managing director of Fountains Associates explains, "All the paper we use comes from managed sustainable forests. However, we wanted to go a stage further by planting trees on behalf of our customers. We intend to plant native broad-leaved trees, which are not the kind used to make paper but will make a long term contribution to the environment. The important thing is that it helps our customers to 'do their bit'."

'Tree Appeal' gives everyone the opportunity to help deliver local biodiversity targets. Companies taking part in the scheme will be listed on the 'Tree Appeal' web site showing the number of trees that they have been awarded so far. Every February (which is the preferred tree planting month) they can send a representative to one of the official plantings. 'Tree Appeal' gives them the opportunity to make a long-term difference to the local environment. Following the plantings there will be an official awards dinner.